The trend toward short, and I mean really short pitches has made it more challenging than ever to stand out. Check out Workflow‘s pitch in 2014 for a look at how it’s done! Recently acquired by Apple.

As reported by Verge:

Nick Frey, Conrad Kramer, Veeral Patel, and Ari Weinstein built the app in January 2014 for a Major League Hacking student member hackathon hosted by the University of Michigan. Judges evaluated contributions from 604 people, taking into consideration usefulness, originality, technical difficulty, and design.

Workflow won the hackathon’s grand prize and was named the best iOS app there. Among other things, the team took home iPad Mini tablets with Retina displays and 128GB of storage — courtesy of Apple. Within a few months, they published Workflow on the App Store. And the rest is history.

Here’s their pitch: